About Nicola Mendelsohn
Nicola Mendelsohn has over 20 years’ experience in advertising, marketing and technology and was appointed Vice President for Europe, the Middle East and Africa for Facebook in June 2013.
Currently, she is the co-chair of the Creative Industries Council alongside Secretaries of State for DCMS and BIS – a joint forum between the UK creative industries and government – and last year launched its 2020 vision and strategy. In addition, Nicola is a Director of the Women’s Prize for Fiction, and, in September 2014, she also became a non-executive director of Diageo.
In 2015 she was awarded a Commander of the British Empire (CBE) for services to the creative industries here in the UK.
Born in Manchester, Nicola was educated at Manchester High School for Girls. She went on to read English and Theatre Studies at the University of Leeds and graduated with a bachelor’s degree.
Upon graduation, Nicola was selected to join a graduate training scheme at Bartle Bogle Hegarty (BBH), one of Britain’s most famous creative agencies, where she worked from September 1992 to January 2004, advancing to Business Development Director. In April 2004 she became Deputy Chairman of Grey London, serving in that capacity until December 2007. She was also European Business Development Director for the Grey Communications Group from 2004 to 2008. In April 2008 she became partner and executive chairman at independently owned British advertising agency, Karmarama.
In 2013 she was hired as Facebook Vice President for EMEA. In her role, Nicola is responsible for all operations across the region, with a particular focus on developing digital marketing solutions and strengthening relationships with the marketing and advertising communities – a key pillar of Facebook’s revenue globally. Nicola also leads Facebook’s focus on developing resources for fast-developing markets within EMEA.
Away from Facebook, Nicola has previously held the role of president of the IPA (the advertising industry trade body) – the first woman president in its 96 year history. She is also a former Trustee of The White Ribbon Alliance, Chairman of Women’s Aid Development Board (a post she held for five years) and former President of the Women in Advertising and Communications London club (WACL).
Her greatest joy in life comes from her husband Jon and her four children Gabi, Danny, Sam and Zac.
Speaking: 15th June 2016, from 16:45 to 17:30
Global Content Marketing Leader
About Jason Miller
Jason Miller leads global content and social media marketing initiatives for LinkedIn Marketing Solutions helping marketers understand how to use LinkedIn to achieve their marketing goals and deliver real ROI. He is the author of the Amazon #1 Best Seller Welcome to the Funnel - Proven Tactics to Turn Your Content and Social Media Marketing up to 11. Previously he was the senior manager of social media strategy at Marketo and responsible for leading the company's global content and social media efforts. Before entering the B2B space, he spent ten years at Sony developing and executing marketing campaigns around the biggest names in music. When he is not building campaigns, creating remarkable content, and tracking the ROI of social, he is winning awards as a concert photographer, singing 80’s metal karaoke, and winning at Seinfeld trivia.
Speaking : 15th June 2016, from 10:15 to 11:00
Head of Data Platforms and Partnerships Asia Pacifc
About Martin Bertilsson
Martin Bertilsson has a background in the offline direct marketing industry and now heads up data platforms for Google in Asia Pacific. He is in charge of Google Analytics and associated platforms as well as data partnerships, 1st party data on-boarding and related initiatives.
MasterClass Data-Driven Advertising
Speaking: 14th June 2016, from 15:30 to 16:15
Thomas P. Davis
Chief Marketing Officer
About Thomas P. Davis
Tom is responsible for Forbes’ brand marketing, sales development and advertising revenues. With twenty five years of media management experience, Mr. Davis uses technology and business innovation to help Forbes' advertising partners. Tom helped launch several Forbes products -connecting marketers and audiences in measurable ways.
Before joining Forbes in 2008, Tom held multiple roles at International Data Group - a global technology media company. He was Associate Publisher of Network World and became the General Manager of IDG's Customer Access Group - winning a min's Best of the Web Gold Award.
A graduate of Iona College in New Rochelle, New York, Tom Davis lives in New York with his wife and four children.
Speaking: 15th June 2016, from 12:15 to 13:00
Principal Analyst serving Customer Insights Professionals
About James McCormick
James serves Customer Insights Professionals. He is a global expert on digital analytics and intelligence technology, organization, processes and services. His research is focused on helping firms leverage their digital customer insights to optimize customer engagements and experience using techniques such as segmentation, test and learn and targeting across multiple channels including web, mobile, app etc...
Previous Work Experience
Prior to joining Forrester Research, James was the senior professional services global director at SDL with global responsibility for the delivery of multichannel campaign management and analytics (CMA) enablement programs and solutions to multiple verticals. During his stint at SDL, he also managed teams to deliver web content management (WCM) solutions.
Past responsibilities include the delivery of web experience management, eCommerce, and customer-location analytics-based solutions to a number of verticals including retail, telco, insurance, gaming, automotive, and financial services.
James graduated from the University of Cape Town, South Africa, with a B.Sc. in geology. He followed this up with a B.Eng. (honors) degree in geographic information systems (GIS).
Speaking : 14th June 2016, from 11:00 to 11:45
B. Bonin Bough
Chief Media & eCommerce Officer
About Bonin BoughB. Bonin Bough
is one of the foremost-awarded marketing executives in his field and one of the youngest C-suite executive in a Fortune 50 company. Currently serving as the Chief Media & eCommerce Officer at Mondelēz International (formerly Kraft Foods), Bough has spear-headed some of the industry’s largest global marketing campaigns across digital, mobile, television, print, and experiential, including the premier of the first ever 3D printed food product, the customizable, real-time 3D printed Oreo at South by Southwest. He has created some of the first marketing programs across Facebook, Twitter, YouTube, Paramount Films, ABC, NBC, Fox, to name a few, and takes precedence in fostering partnerships with startups including Instagram, Foursquare, and Buzzfeed. Before working at Mondelez Bough lead digital marketing globally for PepsiCo. Bough is seen as one of the top mobile marketers in the world, being named as Mobile Marketer of the Year by MMA. His prominence as a transformative activator has helped reinvigorate traditional marketing by combining innovative tech through breakthrough brand campaigns including Oreo, Honey Maid, Pepsi, Gatorade, and countless other billion dollar brands.
Speaking: 15th June 2016, from 11:30 to 12:15
Marketing Systems Manager
About Elaine Smith
I manage risk, processes and systems for Standard Life Assurance marketing and provide system support to Standard Life Investments. I’m also responsible for image management and use the marketing operations system to support this. I have over 400 users of the marketing operations system and am actively involved in training and development. I have worked for Standard Life for 15 years – 10 of which have been spent in the marketing department. I’ve transitioned from a traditional marketer creating and updating assets to a marketing technologist supporting marketers in the use of systems and processes. Outside of work I enjoy travel and (watching) sport. I swim regularly and try and work out in the gym too but not as frequently as I should. I’m married and have two sons –both keen golfers with one now playing mini-tour golf in the States thanks to sponsorship from the Bank of Mum and Dad. If anyone would like to take over this sponsorship – please get in touch.United play in the JPT Trophy Final. Carlisle is her home town team and Manchester United is her “big” team.
To see an interview with Elaine, VISIT OUR BLOG!
About Standard Life
We employ around 6,500 people internationally. We're one of the top 500 companies worldwide, by revenue, as listed in the 2015 Fortune Global 500. And Standard Life plc is listed on the London Stock Exchange with around 1.2 million individual shareholders across over 50 countries.
We administer over £307 billion. We support around 4.5 million customers and clients across the globe – through our operations in the UK, Europe, North America, Asia and Australia. And we support around 25 million more through our partnerships in India and China too.
All figures as at 31 December 2015.
For more information visit www.standardlife.com
Session: Managing Cross-Department Collaboration to Improve Compliance and Consistency
Speaking: 15th June 2016, from 14:55 to 15:25
About Sander Pot
Sander is a creative data-driven marketing specialist with 15 years of experience in the E-Commerce world. He started as an assistant marketing manager at Kelkoo, worked for Yahoo.com and is now the Marketing Specialist at TicketVeiling.nl. TicketVeiling.nl is a consumer based online auction platform where consumer can bid on experiences, tickets and products for concerts, theatre, the zoo, trips, holidays and many more. TicketVeiling.nl is one of the most popular and largest auction platforms in The Netherlands and is nominated for "Website of the Year". In the past year Sander launched the popular TicketVeiling APP for Android and iOS, introduced a smart marketing platform and implemented push notifications as part of the mobile/cross-channel strategy. At the moment he is working on a complete new strategic redesign of TicketVeiling.nl.
Session: Integrating Insights to Effectively Drive Individualised Content
Speaking: 15th June 2016, from 14:15 to 14:45
About Dave Chaffey
Dr Dave Chaffey is CEO and co-founder of digital marketing advice site Smart Insights (www.smartinsights.com
). Dave is author of 5 bestselling books on Ecommerce including Digital Marketing: Strategy, Implementation and Practice and Emarketing Excellence. He has been recognised as one of 50 marketing ‘gurus’ worldwide who have shaped the future of Marketing by the Chartered Institute of Marketing and in 2015 was rated as the top UK influencer on social media for Marketing and Advertising in a top 50 compilation by BrandRepublic.com (a portal of publisher Haymarket brands Campaign, Marketing and Media Week). He advises companies on digital marketing strategy through training workshops and consulting delivered to large international organisations like 3M, Barclaycard, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Nokia, O2 and Royal Canin to smaller companies and startups like Arco, Confused.com, Euroffice and Hornbill. He is a professional trainer who has trained since 1997 for organisations including the Chartered Institute of Marketing, The Institute of Direct Marketing and Econsultancy. Today, training workshops are available through Smart Insights.Visit our blog
for an interview with Dave!
Session: Moving from Reactions to Relationships - Strategies to Improve Communication Relevance
Speaking: 15th June 2016, from 15:35 to 16:15
Marketing Applications and Data Services Manager
Focus on the Family
About Janice McKaughan
Janice McKaughan is the Marketing Applications and Data Services Manager at Focus on the Family, where she uses her experience in Business Process Analysis/Engineering Data Stewardship and project coordination to provide end to end data and marketing operations solutions. Her current team probes and stretches the funcionality provided in Teradata Marketing Studio applications Campaign Management and Marketing Operations to provide high value segmentation services allowing for targeted outbound communications via direct mail and email, as well as support the marketing automations for the organization.
Focus on the Family: www.focusonthefamily.com
Session: Fuel Your Marketing Team with High-Octane, High-Performance Marketing Operations
Speaking: 15th June 2016, from 15:35 to 16:15
CMO & UK MD
About Shachar Radin-Shomrat
Shachar is Chief Marketing Officer and UK Managing Director at myThings. With 10 years of experience in the advertising and adtech industries, she is responsible for corporate and communication strategy, establishing market leadership and driving demand for the company's ad solutions worldwide. Prior to joining myThings, Shachar was Director of Product Marketing at AdYouNet, a company that pioneered CRM retargeting. Shachar began her advertising career as a strategic planner at McCann-Erickson, Israel's leading ad agency, working on multi-million dollar campaigns. At McCann, Shachar was a founding team member of the first digital strategy department within an ad agency in Israel. Shachar holds an MBA, magna cum laude, and a bachelor degree in Computer Science and Psychology from Tel-Aviv University..
MasterClass Digital Marketing
Speaking: 14th June 2016, from 15:30 to 16:15
About Christian Howes
A social media expert with over 15 years of experience in digital, Christian works with some of the biggest platforms and programmes on TV, taking social media data and making it into relevant, interesting and engaging content for audiences. Now using his expertise on The Hub for This Morning and BT Sport, Christian began peeking at the social media habits of reality TV viewers in 2009 as they discussed the goings on in the Big Brother house. So interesting were his findings that he was given a regular weekly spot on Big Brother’s Bit on the Side to discuss his findings on Twitter around the show, along with appearing on the National Lottery on BBC1 in a similar role.
Christian has since gone on to help numerous production companies develop ideas and formats around integrating social date into programmes, and is currently actively involved in bringing to air new series that merge modern data with traditional genres. This work in exposing data to audiences in an engaging way has enabled Christian to work with many top brands including Asos, Barclays, HSBC, Lloyds, Playstation and Telegraph, and has made him a sought-after speaker at many conferences around the world.
When not staring intensely at a laptop screen or a Venn diagram, he can be found running around a football pitch, BBQ-ing or trawling the internet for interesting stuff (though not all at the same time).