Right Place, Right Time, Right Now

Communicating with your customers on their terms is essential in today’s competitive landscape. Your customers want and expect custom interactions that are personalized, relevant, and right on time.

Gather data insights that help you understand your customers’ favorite communication channels, buying habits, and relevant interactions so you can create messaging that speaks to their individual needs. Send the right message via the right channel at the right time – and get the results you want – with Teradata Campaign Management.

The Campaign Management application, which includes Customer Interaction Manager and Real-Time Interaction Manager, can help you design powerful communications that optimize your assets, support your entire business and resonate with buyers.

“Now we can see where the data is coming from, which delivers a better view of individual customers — how much they spend, which accounts they hold and which channels they buy from.”

Mohd Fadzil Bin Ismail
head of CRM for Maybank

Products & Services

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Customer Interaction Manager

Effectively segment and connect with your customers at the right time and place to improve the bottom-line impact of your campaigns and messages.

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Real-Time Interaction Manager

Ensure your customer data is crossing all channels to recognize and respond appropriately when people connect with your brands — no matter how or when.

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Services

Maximize your investments in marketing technology with experienced support services from Teradata.

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Campaign Management Overview Brochure
Brochure

Campaign Management - Solution Overview

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