Maximize Spend, Efficiency and Profit

It is easy to make informed decisions and implement new strategies with a comprehensive view of marketing activities, spend, resources and assets. Marketing Operations, which includes Planning & Spend Management, Workflow & Collaboration Management and Marketing Asset Management, integrate into a centralized marketing hub to help you coordinate workflows, manage marketing resources, and leverage deliverables. You can:

  • Drive marketing agility to enable desired marketing performance
  • Properly align fiscal and human resources
  • Satisfy industry regulations and brand standards through an established review process
  • Measure and optimize marketing performance
  • Enhance accountability and flexibility for your marketing spend
  • Generate actionable reports that show qualitative business results
  • Minimize internal silos and maximize collaboration

“Before costly changes are made, we can get all the reviewers’ input, so money is not spent on having to go back and revise a document [numerous times].”

Michele Kelly
Senior Marketing Operations Specialist, MedImmune

Get a Customized Demo

Request Demo

Marketing Planning Software & Tools, Marketing Spend Management

Planning & Spend Manager

Find out quickly what’s working and what’s not — and react instantly — with a tool to help you plan, track, and maximize the impact of your marketing spend.

Learn More
Marketing Workflow Management from Teradata

Workflow Management & Collaboration Manager

Think proactively, work collaboratively, and get the input you need to execute powerful — and compliant — marketing campaigns that provide real value to customers.

Learn More
Marketing Asset Management from Teradata

Marketing Asset Manager

Maximize investments in brand messaging and asset development with a centralized asset management system that makes it easy for colleagues worldwide to access approved marketing resources.

Learn More
Marketing Applications Services


Support for every aspect of your integrated marketing strategy.

Learn More
Marketing Resource Management Solution Overview

Marketing Operations Overview

Download now