One product. Many Ways to Reach Your Digital Customers.
Teradata Digital Marketing is a cloud-based, all-in-one digital marketing hub that enables you to quickly and easily take full advantage of the many ways to communicate digitally with your customers. Mix and match email, mobile, social and web marketing channels to send tailored messages at the right time and in the most effective way. Leverage Teradata Digital Marketing to engage the individual customer across paid, earned and owned channels while optimizing anonymous-to-known conversion to drive a relevant and specific message to that individual in an integrated and coordinated way. This allows you to develop a deeper customer connection, increasing acquisition and improving retention.
Deploy powerful marketing analytics to discover how customers are responding, then accurately segment your database to reveal new ways to create individualization. Now you can build closer relationships with your customers based on real data, not guesswork.
Efficiently create sophisticated digital campaigns that focus your marketing creativity to inspire your customers. This single Digital Marketing product means you no longer have to deal with cumbersome, disjointed systems for email, mobile, social, and web. Teradata Digital Marketing Center’s modern, intuitive dashboard lets you see quick overviews or detail-rich reports, giving you total control of multi-channel digital marketing.
“Following a programme of optimisation,
open rates had increased to an average of 60% and click through rates reached
highs of 25%. This yielded actual weekly sales that at times were in excess of
120% of the cost of the initial deployment.”
Digital Marketing Manager, Halfords