Captivate your customers with Individualized Marketing.

Captivate your customers with Individualized Marketing.

Captivate your customers with Individualized Marketing.

Captivate your customers with Individualized Marketing.

Captivate your customers with Individualized Marketing.

Captivate your customers with Individualized Marketing.

Catch the moment

Are You Catching Your Customers at the Right Time?

Select one of the following quizzes to discover how your current strategy stacks up.
The results will take you to helpful resources to guide your future development.

Proving the Value of Marketing Efforts Quiz
Quiz: Proving the Value of Marketing Efforts
Managing Rapid Channel Expansion Quiz
Quiz: Managing Rapid Channel Expansion
Strengthening Loyalty and Customer Engagement Quiz
Quiz: Strengthening Loyalty and Customer Engagement
Delivering Consistent Messages across Channels Quiz
Quiz: Delivering Consistent Messages across Channels
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Your marketing team has access to auto-generated reports for response rates to each campaign produced.
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Your marketing team measures return on investment and customer adoption rates for each campaign.
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Your organization routinely reviews a set of predefined marketing metrics tied to current projects.
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Your marketing team uses trend reporting to evaluate performance across business units, campaigns, and financial periods to help redefine marketing strategy.
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Your marketing team’s execution can be adjusted swiftly based on real-time performance measurements.
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Your marketing team makes adjustments to marketing spend – across programs and channels - based on in-market activity performance or changing market conditions.
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Your marketing team has an automated system that helps to ensure compliance with industry standards and provides a record for auditing purposes.
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Your marketing team has established reporting feedback loops to provide measure project-level key performance indicators (KPIs) to ensure appropriate spend for effective activities.
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Your marketing team can access customer resource systems, purchase information, loyalty information, and preference data from a central location.
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Your marketing team can access customer data from both online (website) and offline(in-store) interactions.
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Your marketing team uses real-time predictive analytics to drive strategic marketing efforts.
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Your digital marketing application offers a complex list of selection tools of customer trends and behaviors to segment campaign delivery.
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Your marketing team executes campaigns in multiple channels (such as email, mobile, social and Web) from a single platform.
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Your digital marketing applications and organizational strategy enable your team to engage customers through individualized messages.
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Your digital marketing application can be leveraged to successfully deliver messages to individual customers’ preferred digital channels.
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Your marketing team delivers individualized and engaging experiences, regardless of device or browser.
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Please fill in your details and we will provide you with an analysis on how you stack up - including some valuable assets to improve your strategy, based on your results.

*Required Fields

 

Connect with Individuals at the Right Moment

What would you do if you knew exactly how to connect with each customer as an individual? Watch this video to see how Teradata Marketing Applications transforms your data into individualized insights. Helping you deliver the right offer, at the right moment, in the right channel. Turning insights into foresight.

We power marketing.TM

Learn how BlueCross BlueShield of Tennessee succeeded with individualized, data-driven marketing.

Teradata helped BlueCross BlueShield integrate all their data to create one view of each customer and use that knowledge to send better targeted communications.

This resulted in more relevant, individualized health care information for each person and savings of millions of dollars for BlueCross BlueShield.

Omni-Channel Marketing Solution Overview

Download our brochure to see how we can help you use individualized insights to drive revenue.

Download Brochure