Procter & Gamble
With Teradata integrated marketing applications, P&G now has access to a comprehensive view of their customers with accurate data regarding interests, activities, and preferences.
The world’s second largest provider of consumer packaged goods, Procter & Gamble, faced significant challenges with harnessing data from more than 4.5 billion global customers and engaging those customers online. P&G turned to Teradata for marketing applications that could handle a high volume of data and provide a single view of global customers. With Teradata Customer Interaction Manager, P&G can now track engagement and behaviour across millions of customers and provide more personalised messages and interactions.
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