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  • Teradata Integrated Marketing Cloud
    Teradata Integrated Marketing Cloud

    Achieve Individualised Marketing for every audience.

    Ensure every interaction you have with your customer is relevant and can easily adapt to their changing needs.

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POWER YOUR MARKETING WITH INDIVIDUALISED CUSTOMER INSIGHTS

 

Improve marketing agility and connect with customers as individuals across every channel with the Teradata Integrated Marketing Cloud.

Teradata Integrated Marketing Cloud

MAXIMISE THE IMPACT OF YOUR MARKETING SPEND

Find out quickly what’s working and what’s not — and make real-time adjustments — with Teradata Planning & Spend Manager.

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REAP THE REWARDS OF PROACTIVE COLLABORATION

Get the input you need to execute powerful — and compliant — marketing campaigns that provide real customer value with Teradata Workflow & Collaboration Manager.

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MANAGE YOUR VALUABLE ASSETS

Maximise investments in both brand messaging and asset development and provide easy resource access for colleagues worldwide with Teradata Marketing Asset Manager.

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LEARN HOW OUR CUSTOMERS ACHIEVE INDIVIDUALISED MARKETING SUCCESS

See how global brands power their marketing with Teradata Marketing Applications – and how you can too.

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Case study Procter & Gamble Case study Nintendo Case study Ace Hardware Case study Barclays Case study Qantas Case study Toys-r-us Case study Virgin limited edition Case study Hallmark

Happening Now

Data Management Platform (DMP) - The Missing Piece in Your Marketing Puzzle

Data Management Platform (DMP) - The Missing Piece in Your Marketing Puzzle

Having a DMP allows you to break the silos and unify all the data in one place, in order to get a single view of your customer across the entire buyer journey. What exactly is a DMP?

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International study: The State of Mobile Shopping Apps

International study: The State of Mobile Shopping Apps

We conducted an international study to learn how the top retailers use their apps to engage customers. Download the report with surprising results and specific recommendations on how to get the most out of your app.

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Gartner Names Teradata Marketing Resource Management a Leader

Gartner Names Teradata Marketing Resource Management a Leader

Discover how Teradata’s vision and execution earned a Leader for the 14th year in a row in Gartner’s 2016 report “Magic Quadrant for Marketing Resource Management.”

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Stay Informed

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Video

Berry Bros. & Rudd - Data Driven Marketing to Connect Wine Makers with Wine Drinkers All Over the World

Case Study

Thomas Cook improves email engagement levels by more than 30% by using individualised insights to drive customer acquisition

Case Study

How Huggies Increased Website Visits with Teradata Interactive

Case Study

mySupermarket catapults activations by 88% by keeping users informed of special offers

More Than Marketing

Drive new business growth by analysing and using your customer data with precision. Trust Teradata to help guide your journey.

Learn more about Teradata

Prove Your Prowess with Analytics

Optimise your marketing spend, assess your performance, strategically adjust your campaigns, and prove your marketing wins with Teradata Analytic Data Platforms.

Workload Specific Platforms
Hadoop
Data Warehouse Software
Discovery Platform
Tools & Utilities

A Trusted Team

Identify and implement the right marketing application for your business to ensure you’re strengthening customer relationships and maximising ROI. Teradata Services is ready to help.

Teradata Interactive
STRATEGIC SERVICES

ENABLEMENT SERVICES
OPTIMISATION SERVICES

WE HAVE MOVED

eCircle is now Teradata Marketing Applications

The launch of our new website is the last step in integrating the former eCircle businesses into the Teradata brand. Enjoy exploring our new page and make sure you change your bookmarks.

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