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  • Data Driven Marketing & Marketing Applications from Teradata

    MAINTAIN YOUR MARKETING MOMENTUM

    Teradata's Integrated Marketing Cloud helps you drive business impact and win customer loyalty by continually monitoring – and refining – your data-driven marketing strategy.

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  • Data Driven Marketing & Marketing Applications from Teradata

    YOUR SUCCESS IS OUR GOAL

    Adopting new approaches and new marketing applications doesn't have to be a headache. From database support to user testing, our consulting team can help.

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  • Data Driven Marketing & Marketing Applications from Teradata

    GET YOUR HEAD IN THE CLOUD

    Visit our Cloud Stories platform and get all the latest studies, whitepapers and insights on how brands succeed with integrated marketing

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Ignite Your Marketing with Individualised insights

Improve Marketing Agility and Connect with Customers Directly

Ignite your brand engagement, connect with customers one-to-one and boost sales by leveraging individualised marketing insights. Empower every element of your data-driven marketing applications programme — including processes, channels, campaign financials, performance analytics, and even digital marketing templates — in a single marketing application(app), on-premise or in the cloud. Marketers, meet the Teradata Integrated Marketing Cloud.

Teradata Integrated Marketing Cloud

Marketing Resource Management

Get the Most from Your Marketing

Be agile, be proactive and be informed with Teradata’s Marketing Resource Management solution. Manage workflows, budgets, and market-ready assets that meet brand standards and industry regulations.

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MAXIMISE THE IMPACT OF YOUR MARKETING SPEND

Find out quickly what’s working and what’s not — and make real-time adjustments — with Teradata Planning & Spend Manager.

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REAP THE REWARDS OF PROACTIVE COLLABORATION

Get the input you need to execute powerful — and compliant — marketing campaigns that provide real customer value with Teradata Workflow & Collaboration Manager.

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MANAGE YOUR VALUABLE ASSETS

Maximise investments in both brand messaging and asset development and provide easy resource access for colleagues worldwide with Teradata Marketing Asset Manager.

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Omni-Channel Marketing

Give Your Customers What They Want

Deepen your customer relationships by delivering individualised, relevant, right-time inbound and outbound communications with Teradata Omni-Channel Marketing.

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DELIVER THE RIGHT MESSAGE AT THE RIGHT TIME IN THE RIGHT PLACE

Segment your customers, connect with them on their terms, and power your communications to drive results with Teradata Customer Interaction Manager.

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CREATE REAL IMPACT AT THE RIGHT TIME

Ensure customer data from all your channels fuels relevant, timely interactions with Teradata Real Time Interaction Manager.

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DELIVER DATA-DRIVEN MARKETING ACROSS DIGITAL CHANNELS FROM ONE PLACE

Reach your customers directly by designing, optimising, delivering, and analysing content for across digital channels with Digital Marketing.

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Digital Marketing

Empower Sophisticated Digital Execution and Analysis

Create, test, execute, and optimise your digital campaigns via email, social, and mobile with Teradata Digital Marketing.

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PERFECT YOUR INBOX ACCURACY

Design, optimise, and individualise your email content – and reinforce the value of your brand – with Teradata Email Marketing.

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BUILD MOBILE RELATIONSHIPS

Let your customers choose when, where, and how they interact with you. Be there when they need you with Teradata Mobile Marketing.

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IMPROVE YOUR SOCIAL INTERACTIONS

Integrate social data into your communications and increase your campaign reach with Teradata Social Marketing.

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BUILD A STRONGER ONLINE PRESENCE

Create instant landing pages that engage your target customers with Teradata Web Marketing’s flexible, custom capabilities.

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Teradata Interactive

Create, Communicate, and Convert with Confidence

From campaign strategy and creative design to data management and deliverability (and everything in between!), our team of seasoned experts helps power your digital marketing campaigns. Send cross-channel customer communications that lead to conversions with Teradata Interactive.

Teradata Interactive

Meet Our Valued Customers

Find out why the world’s savviest communicators rely on Teradata technology and support services to attract and retain their most valuable customers.

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Happening Now

See everything you missed at Teradata Connect 2015!

See everything you missed at Teradata Connect 2015!

Visit our Gallery for images and videos of two exciting conference days. What a great event, we hope you will be able to join us next year.

VIEW THE CONFERENCE HIGHLIGHTS
Increase Engagement with Mobile Push Messaging

Increase Engagement with Mobile Push Messaging

Teradata recently acquired Appoxee to offer leading mobile marketing capabilities and enable brands to directly connect to their customers in real-time on their smartphones.

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Balancing Personalisation and Privacy

Balancing Personalisation and Privacy

Teradata and Celebrus conducted a study to examine the different attitudes towards personalisation and data privacy amongst consumers in the UK and Germany. 

Download the study

Stay Informed

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Video

bonprix: Data-Driven eCommerce Delivering On Trend Fashions at Exceptional Value

Video

Vodafone, Leveraging Data to Understand Their Customers

Analyst Report

Magic Quadrant for Multichannel Campaign Management

Brochure

Teradata Integrated Marketing Cloud: Cloud Delivery Overview

More Than Marketing

Drive new business growth by analysing and using your customer data with precision. Trust Teradata to help guide your journey.

Learn more about Teradata

Prove Your Prowess with Analytics

Optimise your marketing spend, assess your performance, strategically adjust your campaigns, and prove your marketing wins with Teradata Analytic Data Platforms.

Workload Specific Platforms
Hadoop
Data Warehouse Software
Discovery Platform
Tools & Utilities

A Trusted Team

Identify and implement the right marketing application for your business to ensure you’re strengthening customer relationships and maximising ROI. Teradata Services is ready to help.

Teradata Interactive
STRATEGIC SERVICES

ENABLEMENT SERVICES
OPTIMISATION SERVICES

WE HAVE MOVED

eCircle is now Teradata Marketing Applications

The launch of our new website is the last step in integrating the former eCircle businesses into the Teradata brand. Enjoy exploring our new page and make sure you change your bookmarks.

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