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  • Awareness
    Awareness

    A powerful new business duo has emerged from Teradata Marketing Applications

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  • MRM Spring Release
    MRM Spring Release

    Marketing Agility just got easier

    Power your marketing with the leader in marketing resource management.

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  • DMC Spring Release Banner
    DMC Spring Release Banner

    A new way of marketing to the individual

    Create a 360° customer experience with unified data and interactions.

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  • Teradata Integrated Marketing Cloud
    Teradata Integrated Marketing Cloud

    Achieve Individualised Marketing for every audience.

    Ensure every interaction you have with your customer is relevant and can easily adapt to their changing needs.

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ORCHESTRATE CROSS-CHANNEL CUSTOMER RELATIONSHIPS WITH INDIVIDUALISED MARKETING

 

Achieve marketing agility, understand customers as individuals, and execute powerful digital communications across every channel with Teradata Marketing Applications.

Teradata's Marketing Solutions

MAXIMISE THE IMPACT OF YOUR MARKETING SPEND

Find out quickly what’s working and what’s not — and make real-time adjustments — with Planning & Spend Manager.

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REAP THE REWARDS OF PROACTIVE COLLABORATION

Get the input you need to execute powerful — and compliant — marketing campaigns that provide real customer value with Workflow & Collaboration Manager.

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MANAGE YOUR VALUABLE ASSETS

Maximise investments in both brand messaging and asset development and provide easy resource access for colleagues worldwide with Marketing Asset Manager.

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LEARN HOW OUR CUSTOMERS ACHIEVE INDIVIDUALISED MARKETING SUCCESS

See how global brands power their marketing with Teradata Marketing Applications – and how you can too.

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Case study Procter & Gamble Case study Nintendo Case study Ace Hardware Case study Barclays Case study Qantas Case study Toys-r-us Case study Virgin limited edition Case study Hallmark

Happening Now

Data Management Platform (DMP) - The Missing Piece in Your Marketing Puzzle

Data Management Platform (DMP) - The Missing Piece in Your Marketing Puzzle

Having a DMP allows you to break the silos and unify all the data in one place, in order to get a single view of your customer across the entire buyer journey. What exactly is a DMP?

Download your free guidebook
The Marketer's Guide to a Successful Omni-Channel Digital Marketing Strategy

The Marketer's Guide to a Successful Omni-Channel Digital Marketing Strategy

Read this paper to learn how to move from a siloed approach into an integrated digital marketing approach and to get the full results of our international survey around omni-channel digital marketing.

Get the guidebook
Connect 2016 Highlights

Connect 2016 Highlights

Connect was once more THE marketing event of the year. Marketers from around the globe met in London to get inspired by leading global brands. See the highlights of this year’s conference to Power Your Marketing!

See the Highlights

Stay Informed

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Video

Berry Bros. & Rudd - Data Driven Marketing to Connect Wine Makers with Wine Drinkers All Over the World

Case Study

Thomas Cook improves email engagement levels by more than 30% by using individualised insights to drive customer acquisition

Case Study

How Huggies Increased Website Visits with Teradata Interactive

Case Study

mySupermarket catapults activations by 88% by keeping users informed of special offers

A Trusted Team

Identify and implement the right marketing applications that strengthen brand value and enable your business to provide a superior customer experience. Teradata Marketing Applications Services teams are ready to help and provide expert guidance to optimise marketing infrastructure performance and maximise the impact of marketing programs.

Learn more about our Services

 

With Teradata Marketing Applications, you receive more than a leading integrated marketing management solution – you also partner with a team of experienced service professionals whose industry knowledge and application expertise you can count on to deliver the best return on your marketing investments.

WE HAVE MOVED

eCircle is now Teradata Marketing Applications

The launch of our new website is the last step in integrating the former eCircle businesses into the Teradata brand. Enjoy exploring our new page and make sure you change your bookmarks.

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