• Gartner named Teradata a Leader in the Magic Quadrant for Marketing Resource Management.
    Gartner named Teradata a Leader in the Magic Quadrant for Marketing Resource Management.

    A Leader 14 Years in a Row

    Discover why Gartner named Teradata a Leader
    in the Magic Quadrant for Marketing Resource Management.

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    We power marketingTM

  • Teradata Integrated Marketing Cloud
    Teradata Integrated Marketing Cloud

    Achieve Individualized Marketing for every audience.

    Ensure every interaction you have with your customer is relevant and can easily adapt to their changing needs.

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    We power marketingTM

Power Your Marketing with Individualized Customer insights

Improve marketing agility and connect with customers as individuals across every channel with the Teradata Integrated Marketing Cloud

Teradata Integrated Marketing Cloud

Maximize the Impact of Your Marketing Spend

Find out quickly what’s working and what’s not — and make real-time adjustments — with Teradata Planning & Spend Manager.

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Reap the Rewards of Proactive Collaboration

Get the input you need to execute powerful — and compliant — marketing campaigns that provide real customer value with Teradata Workflow & Collaboration Manager.

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Manage Your Valuable Assets

Maximize investments in both brand messaging and asset development and provide easy resource access for colleagues worldwide with Teradata Marketing Asset Manager.

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Learn how our customers achieve Individualized Marketing success

BonPrix Broadway Travel Dell Xerox RSA Thomas Cook Group Berry Bros. & Rudd

Happening Now

Gartner Names Teradata Marketing Resource Management a Leader

Gartner Names Teradata Marketing Resource Management a Leader

Discover how Teradata’s vision and execution earned a Leader for the 14th year in a row in Gartner’s 2016 report “Magic Quadrant for Marketing Resource Management.”

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5 Steps for Increased App Retention

5 Steps for Increased App Retention

Many marketers struggle with app retention. This guide walks you through a simple five-step process to help increase app retention and improve the overall performance of your app.

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Teradata Integrated Marketing Cloud

Teradata Integrated Marketing Cloud

Visit our Cloud Stories platform and get all the latest studies, whitepapers and insights on how brands succeed with integrated marketing.

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Datasheet

Facebook Custom Audiences + Teradata Integrated Marketing Cloud

Analyst Report

2014 Gartner Magic Quadrant for Integrated Marketing Management

Teradata Study

Data-Driven Marketing Survey 2015: Progressing Toward True Individualization

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Steps to Relevant Individualized Offers Infographic

More Than Marketing

Drive new business growth by analyzing and using your customer data with precision. Trust Teradata to help guide your journey.

Learn more about Teradata

Prove Your Prowess with Analytics

Optimize your marketing spend, assess your performance, strategically adjust your campaigns, and prove your marketing wins with Teradata Analytic Data Platforms.

Workload Specific Platforms
Hadoop
Data Warehouse Software
Discovery Platform
Tools & Utilities

A Trusted Team

Identify and implement the right marketing application for your business to ensure you’re strengthening customer relationships and maximizing ROI. Teradata Services stands ready to help.

Marketing Consulting Services
Implementation & Enhanced Services
Customer Services
Cloud Services
Teradata Interactive

WE HAVE MOVED

eCircle is now Teradata Marketing Applications

The launch of our new website is the last step in integrating the former eCircle businesses into the Teradata brand. Enjoy exploring our new page and make sure you change your bookmarks.

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