• Awareness

    A powerful new business duo has emerged from Teradata Marketing Applications

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    We power marketingTM

  • MRM Spring Release
    MRM Spring Release

    Marketing Agility just got easier

    Power your marketing with the leader in marketing resource management.

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    We power marketingTM

  • DMC Spring Release Banner
    DMC Spring Release Banner

    A new way of marketing to the individual

    Create a 360° customer experience with unified data and interactions.

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    We power marketingTM


Achieve marketing agility, understand customers as individuals, and execute powerful digital communications across every channel with Teradata Marketing Applications.


Maximize the Impact of Your Marketing Spend

Find out quickly what’s working and what’s not — and make real-time adjustments — with Planning & Spend Manager.

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Reap the Rewards of Proactive Collaboration

Get the input you need to execute powerful — and compliant — marketing campaigns that provide real customer value with Workflow & Collaboration Manager.

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Manage Your Valuable Assets

Maximize investments in both brand messaging and asset development and provide easy resource access for colleagues worldwide with Marketing Asset Manager.

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Learn how our customers achieve Individualized Marketing success

BonPrix Broadway Travel Dell Xerox RSA Thomas Cook Group Berry Bros. & Rudd

Happening Now

New Global Survey Results from Teradata Marketing Applications and Forbes Insights

New Global Survey Results from Teradata Marketing Applications and Forbes Insights

A joint marketing research report with Forbes Insights this global survey for senior marketing decision makers worldwide titled "Personalized Marketing Out, Individualized Marketing In" clearly shows that stronger customer interactions result from data-driven, agile marketing techniques.

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CONNECT 2016 Highlights

CONNECT 2016 Highlights

Connect was once more THE marketing event of the year. Marketers from around the globe met in London to get inspired by leading global brands. See the highlights of this year’s conference to Power Your Marketing!

See the highlights
Gartner Names Teradata Marketing Resource Management a Leader

Gartner Names Teradata Marketing Resource Management a Leader

Discover how Teradata’s vision and execution earned a Leader for the 14th year in a row in Gartner’s 2016 report “Magic Quadrant for Marketing Resource Management.”

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Analyst Report

Personalized Marketing Out, Individualized Marketing In


Top Marketing Experts Share Tips On Achieving Individualized Marketing

Teradata Study

Data-Driven Marketing Survey 2015: Progressing Toward True Individualization


How to Achieve Individualized Marketing

A Trusted Team

Identify and implement the right marketing applications that strengthen brand value and enable your business to provide a superior customer experience. Teradata Services are ready to help. Teradata Marketing Applications Services teams provide expert guidance to optimize marketing infrastructure performance and maximize the impact of marketing programs.

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With Teradata Marketing Applications, you receive more than a leading integrated marketing management solution – you also partner with a team of experienced service professionals whose industry knowledge and application expertise you can count on to deliver the best return on your marketing investments.