• Forrester-RTIM

    Teradata is a Real-Time Leader

    The Forrester Wave™: Real-Time Interaction Management Names Teradata a Leader

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  • Does Your Marketing Catch the Moment?

    Does Your Marketing Catch the Moment?

    Know when each customer is ready to make a decision – and use individualized insights to send relevant customer communications. Teradata Marketing Applications knows how to power your brand.

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  • We Power Marketing

    We Power Marketing

    Teradata Marketing Applications helps you catch the moment by using individualized insights that delight your always on-the-go customers – with relevant, timely offers via any digital channel.

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Power Your Marketing with Individualized insights

Improve Marketing Agility and Connect with Customers Directly

Power your brand engagement, connect with customers one-to-one and boost sales by leveraging individualized insights to empower every element of your data-driven marketing applications program — including processes, channels, campaign financials, performance analytics, and even digital marketing templates — in a single application, on-premise or in the cloud. Marketers, meet the Teradata Integrated Marketing Cloud.

Teradata Integrated Marketing Cloud

Marketing Resource Management

Get the Most from Your Marketing

Be agile, be proactive and be informed with Teradata’s Marketing Resource Management solution. Manage workflows, budgets, and market-ready assets that meet brand standards and industry regulations.

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Maximize the Impact of Your Marketing Spend

Find out quickly what’s working and what’s not — and make real-time adjustments — with Teradata Planning & Spend Manager.

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Reap the Rewards of Proactive Collaboration

Get the input you need to execute powerful — and compliant — marketing campaigns that provide real customer value with Teradata Workflow & Collaboration Manager.

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Manage Your Valuable Assets

Maximize investments in both brand messaging and asset development and provide easy resource access for colleagues worldwide with Teradata Marketing Asset Manager.

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Omni-Channel Marketing

Give Your Customers What They Want

Deepen your customer relationships by delivering individualized, relevant, right-time inbound and outbound communications with Teradata Omni-Channel Marketing.

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Segment your customers, connect with them on their terms, and power your communications to drive results with Teradata Customer Interaction Manager.

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Ensure customer data from all your channels fuels relevant, timely interactions with Teradata Real Time Interaction Manager.

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Deliver marketing across digital channels from one place

Reach your customers directly by designing, optimizing, delivering, and analyzing content for across digital channels with Digital Marketing.

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Digital Marketing

Empower Sophisticated Digital Execution and Analysis

Create, test, execute, and optimize your digital marketing campaigns via email, mobile, social, and Web with Teradata Digital Marketing.

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Design, optimize, and individualize your email content – and reinforce the value of your brand – with Teradata Email Marketing.

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Let your customers choose when, where, and how they interact with you. Be there when they need you with Teradata Mobile Marketing.

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Integrate social data into your communications and increase your campaign reach with Teradata Social Marketing.

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Create instant landing pages that engage your target customers with Teradata Web Marketing’s flexible, custom capabilities.

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Marketing Analytics

Measure Your Marketing Success

Harness the power of your customer data — across marketing campaigns, platforms, geographies, and departments — to build truly relevant, sales-generating marketing strategies with Teradata Marketing Analytics.

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Create, Communicate, and Convert with Confidence

From campaign strategy and creative design to data management and deliverability (and everything in between!), our team of seasoned experts helps power your digital marketing campaigns. Send cross-channel customer communications that lead to conversions with Teradata Interactive.

Teradata Interactive

Meet Our Valued Customers

Find out why the world’s savviest communicators rely on Teradata technology and support services to attract and retain their most valuable customers.

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Happening Now

Teradata Connect 2015

Teradata Connect 2015

Join us for the Marketing Event of the year and get connected with peers and experts!

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Increase Engagement with Mobile Push Messaging

Increase Engagement with Mobile Push Messaging

Teradata recently acquired Appoxee to offer leading mobile marketing capabilities and enable brands to directly connect to their customers in real-time on their smartphones.

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Stay Informed

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Data-Driven Marketing

Analyst Report

2014 Gartner Magic Quadrant for Integrated Marketing Management

Teradata Study

Data-Driven Marketing Survey 2015: Progressing Toward True Individualization


Facebook Custom Audiences + Teradata Integrated Marketing Cloud

More Than Marketing

Drive new business growth by analyzing and using your customer data with precision. Trust Teradata to help guide your journey.

Learn more about Teradata

Prove Your Prowess with Analytics

Optimize your marketing spend, assess your performance, strategically adjust your campaigns, and prove your marketing wins with Teradata Analytic Data Platforms.

Workload Specific Platforms
Data Warehouse Software
Discovery Platform
Tools & Utilities

A Trusted Team

Identify and implement the right marketing application for your business to ensure you’re strengthening customer relationships and maximizing ROI. Teradata Services stands ready to help.

Marketing Consulting Services
Implementation & Enhanced Services
Customer Services
Cloud Services
Teradata Interactive